MIXED is a famous China leading fast moving consumer goods (FMCG) seller, which is seen as the pioneer in FMCG industry of China. Among the top 100 FMCG factories, 37 are MIXED’s clients. The core competitiveness of MIXED are the sales network built in years by hard working of MIXED people, and the constantly renewed sales theories and tools: The sales network covers 28 provinces in the Great China market and over 20,000 cooperated distributors; And the famous “Circulation Triangle” in FMCG industry is created by MIXED in the beginning of 21 century. The core business functions of MIXED are optimization of FMCG, upgrading of supply chain, expanding of sales channels, and FMCG marketing. From 2002, MIXED has built 66 offices in the 28 provinces of China by opening, merge or joint, presently owning over 400 sales experts in the Group. MIXED global trade co. is a joint venture invested by MIXED group and overseas capital.

Sales Theories

MIXED has made great contributions for the development of the Chinese FMCG sales theories. They took the lead in putting forward and successfully applied a series of sales theories and tools. The theories of circulation triangle, time and space competition, copy money, monopoly square, a billion dollars in 24H, the Chinese first philosophy, subtraction of merchant, etc., has a far-reaching influence to a great number of Chinese FMCG companies. —— China Business Review

Sales Network

MIXED has built a comprehensive sales network with KA, E-commerce, hotels and restaurants, digital media, chain shops, exhibition selling, community selling, etc., which can yearly digest FMCG valued 2 billion dollars, and which has the ability to conquer the uncertainty of the market.  We have set up long-term and stable cooperative relations with WalMart, Carrefour, Suning, Gome, Ole, RT-Mart, BAILIAN GROUP, YONGHUI SUPERSTORES, INZONE, WU MART, Alibaba, JD, Radio and Television Group, 7-ELEVEN, etc. And we have variously invested with Tencent, Youku, iQIYI, DIANPING, Ctrip, capital airport in launching commercial ads, and supporting sales.

Data Management

MIXED knows quite well the vital influence of data to the FMCG sales industry. We pay a lot attention to collecting and analyzing sales data, devote ourselves to see how things will develop, and to quickly respond from the first small change of the data. On this basis, we constantly optimize the products and its structure, adjust the marketing strategy scientifically, and ensure the products always adapt to the fast changing market demand.

Business Functions

Our core functions are to optimize FMCG and its structure, to upgrade the supply chain, to expand sales, and to complete marketing tasks. Our goals of the core business functions are to adapt FMCG to the fast changing market demand; to simplify the supply chain and make it intelligent; to ensure the firmness of the core sale network and the flexibility of the branch sales channels; and to make sure the practicability, creativity and advanced taste of marketing operations.

Working Principles

1. Standardization: MIXED has built a highly standardized working process, to guarantee clients’ projects develop to an expected direction.

2. Professionalization: All MIXED sales employees receive general training of FMCG industry, targeted post training, and pass business practical assessment in order to keep a highly professional level in working.

3. Confidentiality: All clients’ information is highly confidential in MIXED. We refuse to divulge any information from clients or clients’ representatives by any aim except for project implementation.

4.Sales Orientation: All the work is oriented by the sales result, according to which, we adjust each detail in the working process, to ensure the whole working process can highly adapt to the demand of sales, keeping the stable and fast increasing of sales growth rate and market share.