Product Selection

Right product is the first step to enter a new market. We have researched and developed a Six-dimensional Standards to select right products for the Chinese market during the past 15 years. Under comprehensive consideration of the product background, category, target consumers, pricing, competitors and packaging, we eliminate wrong products.

Positioning

We get a clear profile of the consumers, regions, channels and competitors through our Product Positioning System, which will be the main guide of the following sales work.

Pricing

16 kinds of pricing methods will be used in one product during our pricing process to get a ideal price. 

Channel Matching

On a basis of over 20,000 cooperated sales channels, we can fast match products to right ones, occupying market quickly and avoiding cost waste inside wrong channels.

Distributor Matching

We have developed a China-cross distributors' network in the past 15 years within fast moving consumer goods industry, which is the main strength for us to conquer the market for imported FMCG now.

Sales Implementation

Implementation is the key link in our sales process. The Chinese market is so huge that shows much various characteristics in different areas. We have to say there is no one perfect sales pattern can conquer all the Chinese market. Therefore, we have built a TB (Trunk to Branches) management system, by which, we (the Trunk) select out best local sales teams in different areas, providing them with sales principles, formulating targets and budgets, supervising behavious and data; And local execution teams (the Branches) refine sales plans according to particular market circumstances and implement sales work. TB management system makes a way for different possibilities in various market areas, and at the same time, keeps the core brand spirit very well.

Event

We have started a special event team in 2017, focusing on planning and participating various events to gain more attentions from potantial buyers.

Marketing

We started business in China from marketing industry. With a rich portfolio, many of our clients, such as Durex, Pizza Hut, MENGNIU, etc. have already been very famous brands in China.

Social & Media

We have built a basic social & media network by investing 6 online media companies which can influence 500 million internet users in China, and which will be one of our key advantages in the next 15 years

Data Management

All data from the market, events, and reseach comes finally back to the data center where to be analysed and studied by our professional data analyst, and to form guidance documents for the execution teams.

Full Supervision

All projects in our company are under strict supervision by the supervisor system. We set a special job position, the supervisor, who is isolated from execution teams, and focuses on supervising the whole process of his project. To be a supervisor, the employee must study and work in all departments in the company, and be very familiar with the whole working process so that can find out problems quickly and accurately, guide the teams to solve problems, and guarantee achievement of the goals.

Trademark

We provide trademark services including legal advice, inquiry, risk assessment, translation, application, and monitoring to protect brands' rights and interests in China.